Representing the asphalt pavement industry in California
California Asphalt Pavement Association

CalAPA's Strategic Plan

In August 2007, members of CalAPA were invited to participate in their first strategic planning retreat.  The participants spent two days identifying the major issues affecting the asphalt pavement industry in California, determining the strategic goals of CalAPA, and developing action items to achieve these goals within the next three years.  Below are the five major goals and a summary of action items.  For more information, please contact the CalAPA office.

Strategic Goals

 

Membership

Increase CalAPA membership

 

 

Environmental

Emphasize benefits of asphalt pavements with regulatory agencies throughout California

 

 

Leadership

Develop inclusive structure to support CalAPA as the voice of the asphalt pavement industry

 

 

Branding

Improve CalAPA name recognition

 

 

Technical

Develop committees to provide technical resources to alll stakeholders